Fabio Rola, Executive Director MAGMA Engenharia do Brasil Ltda., Sao Paulo

“When I decided to go for a sales training in Germany with Michael Fridrich, I had in mind that some cultural aspects could be a barrier to do that, but after first hour of training I got really impressed how close of my daily challenges was the content, and in particular, how powerful was Mr. Fridrich approach in order to really make it happen. In certain degree sales is common sense and people perception, therefore Mr. Fridrich method organizes in way that leads to a clear route to apply the knowledge absorbed through the training. I already translated some lessons from his training program in Portuguese in order to start passing it by to my team. I also used some of techniques in the field and it really works!”